Wednesday, October 3, 2012

Crowdsourced music streaming

Crowdsourcing can be very powerful when done right. Here is a good example:

Jelli, the crowdsourced social radio platform, is today announcing $9 million in additional funding, in a round led by new investorsIntel CapitalandRelay Ventures. The round also saw participation from existing investorFirst Round Capital, as well as individuals including Roger Ames, former Chairman of EMI Music.

Related to the funding news, Jelli also detailed its growth over the past year, saying that it has expanded its user base by 250% to reach 2 million listeners per month, and it has expanded its lineup of station partners, and is now delivering 500% more radio ad impressions than it did a year ago.

The startup first launched back in 2009, then calling itself a “Digg for streaming music,” as it allows users to vote up or down the tracks they want to hear. Unlike Pandora, which is focused more on delivering personalized stations for individual users, Jelli brings listeners together to program stations together, in a more collaborative way. But what’s really clever is that the music users vote on isn’t just played in the app for other mobile listeners, it’s also broadcast on terrestrial radio through partnerships Jelli has with affiliate stations.

More details at the source - Techcrunch